Eugène Perma, the renowned French brand specializing in hair beauty, embarked on a mission to revamp and reimagine its professional styling brand, Artist(e). Recognizing the need for an updated identity and communication strategy, the brand aimed to overcome the challenges posed by evolving trends and increasing competition in the industry.

Artist(e) aimed to inspire hair stylists by embracing the insight that styling is an art form, not just hairdressing. Thus, the unique concept "L'Artist(e) c'est vous" - "You're the Artist(e)" was born. With minimalist, elegant packaging, the spotlight remains on the stylist, their craft, and their artistic expression.