The Bordeaux and Bordeaux Supérieur AOC Syndicate wishes to promote Bordeaux Rosé and pique the curiosity of consumers through a joyful and innovative packaging, particularly targeting a younger audience.

To enhance Bordeaux Rosé, we wanted to create an ambiance reminiscent of the seaside, with contrasting colors that blend the softness of orange-tinged rose hues with the vibrancy of blue, evoking both a summer sky and the ocean.

The identity we have developed is both light and refined, immersing the consumer in a relaxed atmosphere, sharing a meal by the seaside in a friendly and pleasant spirit.